I am Kritika, the voice behind Swain & Svetlana. Swain – meaning a man and Svetlana – a Russian name for a girl. The total idea behind this blog is to make both men and women realize their own sense of style and enjoy being what they are. And that’s why the tag line itself conveys – Be your own label. As style in itself is all about how you carry yourself and how comfortable you are in your own skin. I have always believed in embracing the personality nature has given you , but at the same time I also believe in constantly developing and evolving with time without losing your real self. So join me in this journey and fall in love with yourself on your way through.